During tonight’s Thursday Night Football game with the New England Patriots and the Miami Dolphins, Nike will debut their creative and fun ‘Snow Day’ campaign which features Tampa Bay Lightning Forward Steven Stamkos among a cast of other professional athletes.
While this is an insanely creative ad, when it comes to marketing the NHL in the US is falls way short of other campaigns that have been successful in Canada.
Campaigns like this one with Jarome Igilna and Markus Naslund
Or this Classic one with Markus Naslund and Ilya Kovalchuk
Or even this classic Montreal Canadiens/Toronto Maple Leafs one
One has to wonder what can be done to market the NHL and it’s players more effectively in the United States.
‘Snow Day’ also stars – Odell Beckham Jr. (NFL – New York Giants), Le’Veon Bell (NFL – Pittsburgh Steelers), Eugenie Bouchard (Canadian Pro Tennis Player), Antonio Brown (NFL – Pittsburgh Steelers), Elena Delle Donne (WNBA – Chicago Sky), Marlen Esparza (Women’s Boxing), Paula Findlay (Women’s Triathlon), Lauren Fisher (CrossFit Games), Paul George (NBA – Indiana Pacers), A.J. Green (NFL – Cincinnati Bengals), Draymond Green (NBA – Golden State Warriors), Luke Kuechly (NFL – Carolina Panthers), Sydney Leroux (US Women’s Soccer Team), Carli Lloyd (US Women’s Soccer Team), Marcus Mariota (NFL – Tennessee Titans), LeSean McCoy (NFL – Buffalo Bills), Ben Roethlisberger (NFL – Pittsburgh Steelers), Eric Weddle (NFL – San Diego Chargers) as well as Steven Stamkos (NHL – Tampa Bay Lightning).